December 25, 2024 – Case Study

Wolf Eyes

(Case Study for Zoho Analytics)

Wolf

Overview

Wolf Eyes improved decision-making and operational insights by leveraging Zoho Analytics for customizable reporting. This enabled them to track customer behavior, product performance, and sales trends with precision, resulting in better resource allocation and engagement.

Key Takeaways

  • Customizable reports provided valuable insights.
  • Salesperson and warehouse-specific data improved operational decisions.
  • Customer aging reports enhanced engagement strategies.

Executive Summary

  • Business Name: Wolf Eyes
  • Location: Ahmedabad
  • Industry: Trading and Import
  • Business Overview: Wolf Eyes operates in the competitive trading and import sector. Before using Zoho Analytics, the company struggled with limited access to actionable data, which hampered their ability to make informed decisions.

Problem Statement and Key Challenges

Wolf Eyes faced challenges in accessing and utilizing business data:

  • Limited Operational Insights: Data gaps in inventory, customer behavior, and sales trends hindered informed decision-making.
  • Customer Aging Reports: Tracking overdue payments and customer aging required extensive manual effort, reducing efficiency.

Evaluation of the problem

  • The SVT Advisors team evaluated the challenges and identified the need for customizable reporting. Zoho Analytics was selected to provide actionable insights tailored to the company’s requirements.

Proposed Solutions

  • Custom Reports in Zoho Analytics:
    • Warehouse-wise and salesperson-wise inventory tracking reports provided detailed insights into stock movement and team performance.
    • Customer aging reports helped identify overdue accounts and prioritize follow-ups.
  • Actionable Sales Trends:
    • Sales trend analysis highlighted key opportunities for growth, enabling targeted strategies.

Implementation

Process Highlights:

  • Designed and deployed custom dashboards in Zoho Analytics.
  • Integrated data from existing systems to provide real-time updates.
  • Conducted workshops to ensure the team could generate and interpret reports effectively.

Results Achieved

  • Improved Decision-Making: Detailed reports provided the data needed to make informed choices.
  • Enhanced Customer Engagement: Aging reports allowed for proactive follow-ups, boosting customer satisfaction.
  • Resource Optimization: Warehouse-specific data ensured better stock management and reduced wastage.